Why your visual brand may be working against you, and how to fix it.

Let’s talk about your headshot, the first impression many people have of you and your brand. If it’s outdated or misaligned with who you are today, it could be holding you back professionally.

Here are five clear signs it’s time for a refresh:

1. You’ve changed your look.

Has someone ever said, “You don’t look like your picture”? First of all, SHADE! But it happens. As we grow and evolve, so should our image. If your hair, style, or overall appearance has changed, your headshot should reflect the version of you people will actually meet today.

2. Your headshot is more than 2–3 years old.

Even if you still love your old photo, it might not represent who you are anymore. I still adore mine from a few years back, but I’m older, my hair is longer (and grayer), and I’ve grown professionally. Let your image evolve with your career.

3. You’ve rebranded or pivoted.

New offers? New audience? New mission? Your visuals should align with your brand’s current direction. If you’re showing up in new ways, your headshot and marketing materials should communicate that shift clearly and confidently.

4. You’re using a selfie or a cropped group photo.

There’s nothing wrong with a good selfie (we all have that one we love), but it shouldn’t be the face of your business. A professional headshot sets the tone for how seriously you take your work. It’s not just a picture, it’s positioning.

5. You don’t feel confident sharing it.

If you feel a little cringe when someone asks for your headshot, or you avoid putting it on your website or LinkedIn, it’s time. You deserve an image that feels like you, polished, powerful, and a reflection of your best self.

Final Thoughts
Your headshot isn’t just a photo, it’s a representation of your growth, your brand, and your commitment to showing up fully. If any of these signs resonated with you, it might be time for a refresh.

Need help creating a headshot that matches the professional you are today? Let’s talk. I’d love to help you show up the way you’re meant to be seen. Click here to learn more about my headshot and branding sessions.

Belinda Vickerson, MBA

Belinda Vickerson is an award winning portrait and branding photographer based in Southwest Georgia. Her mission is simple: to empower women to show up, be seen, and shine. “I believe in helping women recognize their own unique beauty and giving them the confidence to live boldly.” Through her branding and portrait photography, she create spaces where women feel beautiful, confident, and in control of how they present themselves to the world.